Active Course
Digital Marketing
About this course
An advanced, comprehensive course in digital marketing covering fundamentals, AI-driven marketing strategies, SEO, Google Business, performance marketing, social advertising, content strategy, email automation, web analytics, and CRO. Fully aligned with industry standards.
Course Curriculum
• Basics of Marketing: Inbound, Outbound, & Channels
• Customer Journey & Customer Journey Mapping
• Marketing Funnel & Buyer Persona
• Target Audience, Market Research & Competitor Analysis
• Brand Positioning & Marketing KPIs
• Generative AI & Prompt Engineering for Marketing
• AI Productivity, Workflows & Automation
• Content Research & AI Personalization
• AI Tools: ChatGPT, Google Gemini, Claude, CapCut, & Perplexity AI
• Website Structure & Landing Page Design
• Lead Generation & Conversion Pages
• WordPress Development & Elementor Builder
• Form Integration & CTA Optimization
• On-Page SEO: Meta Tags, Headings, URL Structure, & Linking
• Off-Page SEO: Backlinks, Guest Posting, & Link Building Strategy
• Technical SEO: XML Sitemap, Robots.txt, Canonical Tags, & Speed
• Keyword Research: Search Intent, Planner, & Clustering
• Google Business Profile Setup & Optimization
• Local SEO, Maps Optimization & Review Management
• NAP Consistency & Local Citations
• Google Business Insights & Analytics
• Google Ads Overview & Campaign Structure (Search, Display, Video)
• Performance Max campaigns & AI Campaigns
• Audience Manager, Conversions, & Offline Imports
• Performance Planner, Reach Planner & Merchant Center Feed
• Meta Business Suite & Business Manager Setup
• Audience Targeting: Custom, Lookalike, & Retargeting
• Meta Pixel & Conversion API Setup
• Lead Gen, Stories, Reels Ads, & Advantage+ Campaigns
• Platform Strategies: Instagram, Facebook, LinkedIn, & YouTube
• Content Calendars & Community Management
• AI-driven Content Creation & Scheduling Tools
• Copywriting, Storytelling, & Content Strategy
• Blog Writing, Landing Page Copy, & Sales Copy
• Video Scriptwriting & AI Copywriting Tools
• Email Marketing Strategy & Lead Magnets
• Email Sequences, Welcome Automations, & Newsletters
• List Segmentation & AI Email Writing
• Platforms: Mailchimp & Brevo
• Google Analytics 4 (GA4): Custom Events & Conversions
• Google Tag Manager (GTM) Implementation
• UTM Parameters & Attribution Modeling
• Marketing Dashboards using Looker Studio
• Conversion Rate Optimization & A/B Testing
• Heatmaps, Session Recordings & Behavior Analysis
• Funnel & Form Optimization
• WhatsApp Business API & Lead Automation
• Zapier & Make (Integromat) Integrations
• CRM Basics & Workflow Automations
• Brand Strategy, Growth Hacking, & PLG
• Influencer Marketing & Affiliate Marketing
• International Marketing & Localization Strategy
• Client Communication, Proposals & Pricing
• Portfolio Creation, Case Studies, & SOPs
• Agency Workflows & Interview Prep
• Complete Website SEO Audit & Local SEO Project
• Google & Meta Ad Campaign Setup (Search, Performance Max, Lead Gen)
• GA4, GTM, & Looker Studio Implementations
• Complete Digital Marketing Strategy & Growth Plan
Hands-on Projects
Complete Website SEO Audit
Google Search & Performance Max Campaign Setup
Meta Lead Generation Campaign Setup
Google Analytics 4 & GTM Implementation
Custom Looker Studio Marketing Dashboard
AI-powered Content & Social Strategy
Real Client Digital Marketing Strategy
Key Skills Covered
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Advertising (SMM)
- Content Strategy & Copywriting
- Web Analytics & Data Tracking
- Email Marketing Automation
- Conversion Rate Optimization (CRO)
- AI productivity & Generative AI
Technologies Covered
WordPress
Elementor
Google Ads
Meta Ads Manager
Google Analytics (GA4)
Google Tag Manager
Mailchimp
Zapier
ChatGPT
Canva
Course Details
Duration
3 Months
Certificate
Upon completion
Start Date
Flexible
Instructor
CDC Training Services Pvt.Ltd